THE CLOSEST THING TO
FOUND
MONEY
FOR
CUSTOMER-OBSESSED BRANDS
Second Sale™ is the invisible selling machine that helps customer-obsessed brands unlock 6-7 figures in hidden revenue by turning customer data into repeat purchase profit.
HOW WE DO IT...
📊 We use your data to reveal where you're bleeding sales.
📈 In just 24 hours, we give you a strategy to yield 6-7 figures of revenue without ad spend.
🎁 This is FREE for qualified brands.
⏳ Spots are limited to 5 brands per week.
NO MORE VANITY METRICS... NO MORE VANITY METRICS... NO MORE VANITY M
Most Brands Are Flying Blind After the First Sale
You already paid to acquire the customer. But post-purchase? Most of them slip away quietly, and you have no idea where, when, or why.
This isn’t just churn. It’s silent CLV decay.
And it’s costing you more than your CAC ever will.
Retention Isn’t Just Campaigns and Flows.
IT'S A SYSTEM
The Second Sale™ Method turns customer chaos into clarity—so you can grow CLV with precision, not guesswork.
The method works in three stages:
INSIDE YOUR CUSTOM SECOND SALE OPPORTUNITY MAP™, YOU'LL UNCOVER...
The "silent churn signal" hiding in plain sight inside your Klaviyo segments, and exactly when to intercept it
(miss this, and your best customers quietly vanish)
The single segment you're likely ignoring that's 3–5x cheaper to reactivate than acquiring new buyers
(no ad spend needed)
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How a tiny behavioral shift (we call it the "Tipping Purchase") can multiply CLV by 2–4x — and when to trigger it
Why your “loyal customers” might actually be decaying assets—and the invisible metric that reveals it before it's too late
The hidden lifecycle traps that inflate your customer list, but shrink your actual profit margins
(and how to reverse the decay without mass discounts)
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How your current post-purchase flows could be accidentally accelerating churn, and the one counterintuitive tweak that fixes it instantly
The exact week most customers decide whether you’re their go-to brand, or a one-time transaction
(hint: it’s earlier than you think)
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STRATEGY
Second Sale™ is powered by our proprietary Revenue Migration Model™—a diagnostic built to uncover silent churn, decaying CLV, and missed moments in the customer lifecycle.
But this isn’t about sending more emails. It’s about a clear method to send the right message to the right people at the right time.
It’s about protecting brand equity while increasing margin by aligning your messaging, timing, and incentives with what your best customers are already telling you through their behavior.
We built this system for brands who want:
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Loyalty without relying on discounts
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Growth without gimmicks
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Retention that respects the brand they’ve built
You’re not in a sprint.
You’re in the business of legacy, margin, and relationship-driven scale.
Second Sale™ helps you grow like it.
Klaviyo is a Ferarri
Most brands drive it like a used Honda.
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Second Sale™ is Your Pit Crew.
Unlock performance. Scale with speed, control, and confidence.
And it’s already working for customer-obsessed brands who care about profitability and sustainable growth.
Trusted by Brands That Take Retention Seriously
“Within days, we gained new customer and product insights, developed data-backed segmentation strategies, and launched our best performing campaigns of the year. We're in profitable growth mode with the confidence that comes from understanding our customers and what moves the needle across multiple channels...”
— Rakesh Patel, VP of Marketing at New West Knife Works
WHO IT'S FOR
✅ Premium and heritage DTC brands doing $1M+ in annual revenue
✅ Lifecycle and retention leaders using Klaviyo
✅ Operators who care about customer loyalty, margin, and long-term brand health
✅ Teams who want strategic clarity and confident execution—grounded in real data and proven economics
Whether You Have an In-house Team or an Agency
THIS STILL WORKS
You don’t need to change your team or fire your agency to use Second Sale™.
Execute your Lifecycle Profit Plan...
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Already working with a trusted agency or freelancer?
No problem. We’ll equip them with the strategy, segmentation, and flows they need to execute, without disrupting the relationship or stepping on toes.
Second Sale™ isn’t here to replace your team.
It’s here to give them the clarity and direction to drive more profitable outcomes.
STILL WONDERING IF THIS IS RIGHT FOR YOU?
❓ What if we already have a retention strategy?
✅ Great. We’ll identify blind spots and missed opportunities that you may be too close to see.
❓ Do we need a big customer list?
✅ No. We’ll build your retention strategy based on your live data—no matter the size—so it grows with you.
❓ How is this different from other audits?
✅ This isn’t a template or a generic teardown. It’s a strategic system rooted in your behavioral data—with a clear plan, not a checklist.
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